Interview and B-roll summary
00:15 Dana Tyler, WCBS-TV – Remarks
01:14 Linda Johnson, Brooklyn Public Library – Remarks
01:35 Roderick N. Sallay, USPS (Dedicating Official) – Remarks
02:23 The Snowy Day Forever® Stamp – Reveal
02:48 Andrea Davis Pinkney, Children’s Author – Remarks
03:30 Deborah Pope, EJK Foundation – Remarks
04:27 B-roll – Stamp Sales & Cancellations
05:22 B-roll – Autographs
Roderick N. Sallay
USPS – Executive Director (A) Government Relations & Public Policy, Dedicating Official
WCBS-TV News Anchor and Reporter
President and CEO of Brooklyn Public Library
Andrea Davis Pinkney
Executive Director, EJK Foundation
BROOKLYN, NY — The U.S. Postal Service showcases the work of Ezra Jack Keats’ most beloved story, The Snowy Day, on Forever stamps. Written and illustrated by the celebrated children’s author, it was one of the first prominent 20th-century picture books devoted to an African-American child.
Free and open to the public, the 10:30 a.m. ceremony will take place at the Brooklyn Public Library Central Library, 10 Grand Army Plaza in Brooklyn. Followers of the Postal Service’s Facebook page can view the event live at facebook.com/USPS.
Each of the four new stamps in this 20-stamp booklet features a different illustration of main character Peter exploring and playing in his neighborhood while wearing his iconic red snowsuit. The images include: Peter forming a snowball, Peter sliding down a mountain of snow, Peter making a snow angel and Peter leaving footprints in the snow.
Since the publication of this treasured tale five decades ago young readers have enjoyed joining Peter on his winter adventure. Unlike most popular children’s authors at the time, Keats made a point to feature ethnically and racially diverse characters in his work. Inspired by a series of 1940 Life magazine photographs of a young African-American boy, Keats began writing The Snowy Day. Using paper collage, fabric, stamps and India ink, he crafted the unique look of the story’s wintry urban landscape.
Edited by Annis Duff and published in 1962, The Snowy Day has become a classic. Since its release, it has sold millions of copies.
As Peter starred in six more Keats stories, readers watched him grow older in print. Before the author’s death in 1983, he wrote and illustrated 22 children’s books and provided artwork for dozens more. Countless readers identified with his characters and stories, which brought added diversity to mainstream children’s literature.
“I am honored to represent the Postal Service as we dedicate four stamps that feature an iconic image that has had a positive impact on children for more than 50 years,” said U.S. Postal Service Government Relations and Public Policy Acting Executive Director Roderick Sallay.
“In 1962, a groundbreaking book hit the library shelves — The Snowy Day by Ezra Jack Keats. Before this book, children of color — African-American children, in particular — saw very little representation of themselves in picture books,” added Sallay. “And then came Peter. A young boy who awoke to find the world outside his window blanketed in snow, and who couldn’t wait to get outside and play. Through Peter, children of color found a positive representation of themselves, which instilled a sense of pride and self-acceptance. One that said, I both fit and I belong.”